In applying human factors research to new technologies in the vehicle, “we look at things from the user perspective, the human perspective,” said Brian Lathrop, Head of HMI, Cognitive Psychologist, Electronics Research Lab. “In designing any type of product for the vehicle, whether it’s applications on your instrument cluster, whether it’s touch-screen applications or a multi-media interface, that’s what we focus on…Our job is to understand how people use technology. We want to make sure we use it the best way, the safest way.” Thinking of how his mom or dad would drive today’s vehicles: “It’s important to understand how aging plays into using these technologies…You want them to drive the car in a safe manner. That’s important for me to figure that out.”
View a recap of the VAIL opening ceremony at Stanford University, which includes interviews with Stanford engineering students, German Chancellor Angela Merkel’s keynote speech and the VW Passat “Junior 2″ autonomous car demo. Read more »
We are a proud sponsor of Apogee, Stanford University’s entry in the 2010 American Solar Challenge, a competition to design, build and drive solar-powered cars in a cross-country time and distance rally event. Teams from 17 universities worldwide competed in the 1,100-mile drive from Broken Arrow, Oklahoma, to Naperville, Illinois, with Stanford taking 4th overall. Our support included providing the students with access to engineering expertise and mentorship from the researchers at the Electronics Research Lab, a Volkswagen Touareg as a support vehicle for the team, and financial support of $50,000 over the course of two years. The race is not over yet; the Stanford team hopes to participate in the World Solar Challenge, an 1,877-mile race across the Australian continent.
Bringing our company closer to our customers.
Like our vehicles, our company is made stronger by many components working as one. With corporate, subsidiary and dealer locations all across America, our four largest locations are: Read more »
Developing the cars of tomorrow, at home in America.
At our Electronics Research Laboratory (ERL) in Palo Alto, Calif., we employ a creative and confident team of mechanical engineers, electrical engineers, software engineers, social scientists, and product designers committed to developing the cars of the future.
The ERL is positioning the Volkswagen Group of America (VWGoA) to become the epicenter of expertise for vehicle electronics in North America. Read more »
Where German engineering meets American ingenuity.
Volkswagen Group of America and Stanford University’s School of Engineering welcomed German Chancellor and former physicist Angela Merkel on April 16, 2010, for the formal dedication of the Volkswagen Automotive Innovation Laboratory (VAIL) on the Stanford campus. Read more »