On Safety

In applying human factors research to new technologies in the vehicle, “we look at things from the user perspective, the human perspective,” said Brian Lathrop, Head of HMI, Cognitive Psychologist, Electronics Research Lab. “In designing any type of product for the vehicle, whether it’s applications on your instrument cluster, whether it’s touch-screen applications or a multi-media interface, that’s what we focus on…Our job is to understand how people use technology. We want to make sure we use it the best way, the safest way.” Thinking of how his mom or dad would drive today’s vehicles: “It’s important to understand how aging plays into using these technologies…You want them to drive the car in a safe manner. That’s important for me to figure that out.”

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