Volkswagen Group of America was a key player in keeping highways safe in the Greater Washington, D.C. area during the holiday season. VWGoA sponsored SoberRide, a free cab ride service that gave would-be drunk drivers a safe alternative from driving drunk from Dec. 17, 2010 to 6 a.m. New Year’s morning. The SoberRide effort is conducted by the nonprofit Washington Regional Alcohol Program (WRAP).
“The safety of passengers and drivers across the nation is one of the most important concerns of Volkswagen Group of America,” said David Geanacopoulos, EVP of Corporate Relations for Volkswagen Group of America. “We were extremely pleased to be able to play a role in keeping highways and people safe during the holiday season.”
“The Volkswagen Group of America’s investment in traffic safety right here in Greater Washington yielded the dividends of safer roads in the Washington-metropolitan area this holiday season,” said Kurt Gregory Erickson, President of WRAP. “Volkswagen’s valued sponsorship of WRAP’s Holiday SoberRide program allowed the free cab ride service to remove 2,530 would-be drunk drivers off of area roadways including record ridership for the anti-drunk driving initiative on New Year’s Eve (967 SoberRides).”
Since 1993 alone, WRAP’s SoberRide program has provided 51,718 free cab rides to would-be impaired drivers in the Greater Washington area.